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Internet Marketing

It’s Not About the Website

Having a website is about so much more than just having a site online. It’s about the strategy and tactics to bring people to it, and to move them closer to buying from you. Without those things, it’s like driving a car with no steering wheel or brakes. Read more

Internet Marketing

Domains from the Top Down

Earlier this month, the internet celebrated its 25th birthday. Just think of how much of our world this thing has changed in that quarter of a century! Back at the outset, there were six domain names in existence. The first .com domain was registered in 1985. Anyone could register a domain name for free. Those days… Read more

Internet Marketing

A Domain by Any Other Name

Today we look at some strategies for choosing that most essential of Web properties, your domain name. A domain name says a lot about your business. It’s the very first interaction anyone has with your site, before they ever even load a page. It has to convey who you are, what you do, why you’re… Read more

Technology

Own Your Plugins (Rather Than Vice Versa)

Last time we looked at why you want to rely on plugins for adding functionality to your WordPress site, rather than letting your theme do the heavy lifting for you. Flexibility is the word! At the same time, it’s very easy to go plugin-happy and install way more than you need on your site. Every… Read more

Technology, Web Design

Plug It In, Plug It In

Today’s lesson deals with an issue that is endemic to WordPress, so we’ll stray from our usual general-interest Web topics for just a moment and focus on this one issue on this one platform. A few weeks back we briefly alluded to a best practice on WordPress sites, concerning whether advanced functionality like e-commerce should… Read more

Internet Marketing, Web Design

No One Cares What Color You Like

Research. Strategy. Metrics. Conversion. These things are all important elements of building a successful Web site that will turn your visitors into paying customers. What’s dramatically less important is the business owner’s personal preferences. This is an actual (albeit paraphrased) conversation that took place recently between a client and one of MWD Web’s partner companies:… Read more

News

Learn WordPress!

Have you ever wanted to learn about using WordPress, but you didn’t know where to go? Meet Smart Web Today! Smart Web Today offers a full-fledged course on how to go from zero Web presence to launching your own site, in 30 days or less. Go at your own pace! The courses are videos (recorded… Read more

News

Evver Named In Top 25 Websites

Remember Evver? We posted about it a couple months back, in our “Finished Projects” bucket. in case it doesn’t ring a bell, or view the spectacular case study. In any case, Evver was recently named as one of the top 25 Web Sites for December of 2013, by the site Tech Attend. That’s a nice… Read more

MWD Web