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Posts Tagged ‘content’
New Year’s Resolutions for Your Web Site
Happy new year! It’s the 3rd of January, so: how many of you out there still haven’t broken your new year’s resolutions yet? With the new beginnings and fresh starts that a new year brings, consider making some resolutions for your Web site. Things like making your site lose weight, eat better, work out every… Read more
This Is What We Do, Exactly
Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
NOW Is It Time for Design?
Continuing our series on Web strategy, let’s go back to our pyramid metaphor. We’ve established that we need a site; set some overarching goals for what we want the site to achieve for us; and come up with some brilliant verbiage that will turn visitors into customers. Surely, now is the time to dive into… Read more
A Tale of Two Business Owners (a Fable)
As part of our ongoing series on the process of creating your Web site, today we present a story of two business owners and their respective quests to create compelling content for their sites. It was the best of times, it was the worst of times. Charles and Sydney had each launched a new business:… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
OK, So I Need a Web Site
Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more
Cool New Features of WordPress 3.6
Things are a little hectic at MWD Web this week, so today’s post is a short one. We’re doggedly committed to posting every week, though, so by gum we’re going to post! The team of developers behind WordPress released their latest version, 3.6, earlier this month. We’ve had a few weeks now to play around… Read more
Editing Your Pictures
In the last three weeks we’ve seen that it’s a very good idea to have pictures on your blog; looked at ways to think of unique and interesting images to use; and explored options for where to find said images. So now that you’ve got that perfect picture picked out, it’s time to get it… Read more
Finding Your Pictures
In part three of our series on blog photos, we explore some options for obtaining those perfect photos. There are two broad choices: Take your own/hire a photographer Find a picture online Chances are you don’t have the time or the money for #1, so we’ll focus on #2. Finding photos online requires an analysis… Read more