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Internet Marketing

Domains from the Top Down

Earlier this month, the internet celebrated its 25th birthday. Just think of how much of our world this thing has changed in that quarter of a century! Back at the outset, there were six domain names in existence. The first .com domain was registered in 1985. Anyone could register a domain name for free. Those days… Read more

Internet Marketing

A Domain by Any Other Name

Today we look at some strategies for choosing that most essential of Web properties, your domain name. A domain name says a lot about your business. It’s the very first interaction anyone has with your site, before they ever even load a page. It has to convey who you are, what you do, why you’re… Read more

Technology

Own Your Plugins (Rather Than Vice Versa)

Last time we looked at why you want to rely on plugins for adding functionality to your WordPress site, rather than letting your theme do the heavy lifting for you. Flexibility is the word! At the same time, it’s very easy to go plugin-happy and install way more than you need on your site. Every… Read more

Internet Marketing, Web Design

No One Cares What Color You Like

Research. Strategy. Metrics. Conversion. These things are all important elements of building a successful Web site that will turn your visitors into paying customers. What’s dramatically less important is the business owner’s personal preferences. This is an actual (albeit paraphrased) conversation that took place recently between a client and one of MWD Web’s partner companies:… Read more

News

Evver Named In Top 25 Websites

Remember Evver? We posted about it a couple months back, in our “Finished Projects” bucket. in case it doesn’t ring a bell, or view the spectacular case study. In any case, Evver was recently named as one of the top 25 Web Sites for December of 2013, by the site Tech Attend. That’s a nice… Read more

Internet Marketing

This Is What We Do, Exactly

Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more

Internet Marketing

What Is It That You Do, Exactly?

A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more

MWD Web