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Posts Tagged ‘relationship’
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
Oil Changes for Your Web Site
Last week we painted a word picture comparing a Web site to a car. You can drive your site well enough if it’s built on a content management system, but most business owners (like car owners) lack the technical know-how to handle the required upkeep. Oil changes, tune-ups, tire rotations, all those little things that… Read more
The Web Garage
Last week we mentioned that a Web site is a complex organism. This week, an illustration of just how complex… Take a moment and go out to your garage. Put your key in the ignition, and turn it. What happens? Unless you’ve got a broken down hoopty, the engine magically roars to life. Now take… Read more
The Impotent Web Site Owner (a fable)
Last week we explored the main differences between various options you have when it comes to hosting for your site. At the bottom of the heap was shared hosting: limited, but adequate for many beginner sites. With your own shared hosting account, you still have control over your site – you can access all your… Read more
WIIFM?
When customers visit your site for the first time, they have just one question in mind about your product or service. It may be a selfish question, but nonetheless it is the question that needs to be answered: What’s in it for me? That’s it. In other words, how can what your business is selling… Read more
Own Your Own Domain Name
Last week we talked about the necessity of trust between clients and their Web firms. While it’s essential that you be able to trust your Web provider, there is still one area where we always recommend that the client retain complete control and ownership. That is in the registration of your domain name. (example: www.mwdwebdenver.com)… Read more
Count On It
There is trust involved in any kind of transaction. When you buy something online, you trust that the vendor will fulfill your order promptly and accurately. Say you ordered a purple, XL size shirt: you trust that the shirt you receive will be both purple and size XL. You also trust that your credit card… Read more