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Internet Marketing

A Domain by Any Other Name

Today we look at some strategies for choosing that most essential of Web properties, your domain name. A domain name says a lot about your business. It’s the very first interaction anyone has with your site, before they ever even load a page. It has to convey who you are, what you do, why you’re… Read more

Technology, Web Design

Plug It In, Plug It In

Today’s lesson deals with an issue that is endemic to WordPress, so we’ll stray from our usual general-interest Web topics for just a moment and focus on this one issue on this one platform. A few weeks back we briefly alluded to a best practice on WordPress sites, concerning whether advanced functionality like e-commerce should… Read more

Internet Marketing, Web Design

No One Cares What Color You Like

Research. Strategy. Metrics. Conversion. These things are all important elements of building a successful Web site that will turn your visitors into paying customers. What’s dramatically less important is the business owner’s personal preferences. This is an actual (albeit paraphrased) conversation that took place recently between a client and one of MWD Web’s partner companies:… Read more

Internet Marketing

This Is What We Do, Exactly

Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more

Internet Marketing

What Is It That You Do, Exactly?

A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more

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