Posts Tagged ‘strategy’
A Domain by Any Other Name
Today we look at some strategies for choosing that most essential of Web properties, your domain name. A domain name says a lot about your business. It’s the very first interaction anyone has with your site, before they ever even load a page. It has to convey who you are, what you do, why you’re… Read more
Plug It In, Plug It In
Today’s lesson deals with an issue that is endemic to WordPress, so we’ll stray from our usual general-interest Web topics for just a moment and focus on this one issue on this one platform. A few weeks back we briefly alluded to a best practice on WordPress sites, concerning whether advanced functionality like e-commerce should… Read more
No One Cares What Color You Like
Research. Strategy. Metrics. Conversion. These things are all important elements of building a successful Web site that will turn your visitors into paying customers. What’s dramatically less important is the business owner’s personal preferences. This is an actual (albeit paraphrased) conversation that took place recently between a client and one of MWD Web’s partner companies:… Read more
New Year’s Resolutions for Your Web Site
Happy new year! It’s the 3rd of January, so: how many of you out there still haven’t broken your new year’s resolutions yet? With the new beginnings and fresh starts that a new year brings, consider making some resolutions for your Web site. Things like making your site lose weight, eat better, work out every… Read more
This Is What We Do, Exactly
Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
We’re A Go For Launch
Well it’s been eight long weeks in the making, but now finally here we are at the end of our series on building your site. Last week we took a quick glance at the process of taking the finished design and writing the code to make it a real live Web site. This week, we… Read more
Building the Dream (or, Send in the Coders)
Here we are at part 7 of our series on our methodology of building your site. Now we finally have the design in hand, and we’re ready to turn it into a money-making Web site. Back in the planning stages, you and your Web shop should have been deciding on what the best platform is… Read more
Ready Set Design!
For five weeks now, we’ve been leading up to the part about designing your site where we get to actually design your site. The wait is over! Previously, we addressed these questions: Do I need a website? What are my goals? What sort of content will my site have? What exact content will my site… Read more
NOW Is It Time for Design?
Continuing our series on Web strategy, let’s go back to our pyramid metaphor. We’ve established that we need a site; set some overarching goals for what we want the site to achieve for us; and come up with some brilliant verbiage that will turn visitors into customers. Surely, now is the time to dive into… Read more