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Posts Tagged ‘strategy’
A Tale of Two Business Owners (a Fable)
As part of our ongoing series on the process of creating your Web site, today we present a story of two business owners and their respective quests to create compelling content for their sites. It was the best of times, it was the worst of times. Charles and Sydney had each launched a new business:… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
OK, So I Need a Web Site
Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more
Do I Even Need a Web Site?
Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more
Safe and Secure
By now we’ve seen that there’s a lot that goes into getting an e-commerce store online. And we’ve only just started scratching the surface! Before we close the book on this crash course, there’s one more thing we have left to address: the security of your payment processing system. Anyone who places an order on… Read more
Pick the Right Pics
Your blog is unique, and it has a personality all its own. Right? We also know from last week that blogs with pictures are more engaging, and tend to have higher readership than those that are just flat text. Those things being true, it follows that you’ll want to have pictures on your blog. So… Read more
Picture This
As you’re creating your blog, we know that having good quality content is the most important thing to consider. Google recently for webmasters to this effect. One thing to keep in mind, though, is that text isn’t everything when it comes to the actual reading experience of your blog. Pictures are essential to creating visual… Read more
Mobilize Your Site, or Suffer the Consequences
Last week Google made a big announcement that might affect you. What it boils down to is this: if your site is not mobile-friendly, your rankings on Google’s mobile search will suffer. We’ve been harping on the need to give your mobile visitors a good experience, and this announcement only solidifies our position. What does… Read more
The Impotent Web Site Owner (a fable)
Last week we explored the main differences between various options you have when it comes to hosting for your site. At the bottom of the heap was shared hosting: limited, but adequate for many beginner sites. With your own shared hosting account, you still have control over your site – you can access all your… Read more
A Solid Year of Blogging
As of this week, MWD Web has published a new blog post every single week, consistently, for the past year. 52 shiny, lovely posts. Hooray for us. But, more importantly, hooray for our site performance. We’ve gone from zero to hero with search engines, and seen our traffic steadily increase as we’ve gained traction and… Read more