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Posts Tagged ‘testing’
Safe and Secure
By now we’ve seen that there’s a lot that goes into getting an e-commerce store online. And we’ve only just started scratching the surface! Before we close the book on this crash course, there’s one more thing we have left to address: the security of your payment processing system. Anyone who places an order on… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more
The Value of Split Testing
Split testing, or A/B testing, can provide valuable feedback about your online marketing efforts. Here’s a summary for those of you who aren’t familiar with the term. Say you have an email list of 100 subscribers, and you want to know if including the recipient’s name in the subject line will help your open rate.… Read more