Skip to content


Internet Marketing

A Domain by Any Other Name

Today we look at some strategies for choosing that most essential of Web properties, your domain name. A domain name says a lot about your business. It’s the very first interaction anyone has with your site, before they ever even load a page. It has to convey who you are, what you do, why you’re… Read more

Building a Website, Internet Marketing

OK, So I Need a Web Site

Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more

Building a Website, Internet Marketing

Do I Even Need a Web Site?

Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more

Building a Website, Technology

How to Sell My Stuff?

Last week we looked at the pros and cons of selling products online. In this and the rest of the posts in this series, we’ll assume you’ve made the decision to tackle e-commerce, and that you’re going to be selling through your own Web site as opposed to renting space on someone else’s site. Our… Read more

Building a Website

To Sell Online, or Not to Sell Online…

Anyone who owns a business is in the business of selling something. Be that a physical product, a digital product, a service, or what have you: sales is the name of the game. Today’s internet-powered life makes it easy for anyone to buy anything from anywhere in the world. You can go online and buy… Read more

Web Design

Finding Your Pictures

In part three of our series on blog photos, we explore some options for obtaining those perfect photos. There are two broad choices: Take your own/hire a photographer Find a picture online Chances are you don’t have the time or the money for #1, so we’ll focus on #2. Finding photos online requires an analysis… Read more

Internet Security, Technology

Oil Changes for Your Web Site

Last week we painted a word picture comparing a Web site to a car. You can drive your site well enough if it’s built on a content management system, but most business owners (like car owners) lack the technical know-how to handle the required upkeep. Oil changes, tune-ups, tire rotations, all those little things that… Read more