"I Need More Customers"

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New customers are the lifeblood of your business.

And attracting them to you is surprisingly simple! Just follow this formula...

The Right Message

+ In Front of the Right Audience

+ At The Right Time

= Success

It's simple, but difficult to accomplish.

Let's break it down into digestible parts...

The Right Message

You are one winning offer away from unbelievable wealth.
- Perry Belcher

Your customers have pains. Your customers have problems.

Your business is in a position to deliver a solution for them.

What you need is to articulate the pains and problems you solve, and do it in a way that resonates with your customers.

  • What's their life like before they get involved with you?
  • What's their life like after they get involved with you?

Describe for them the journey from before to after. Draw a map for them. Paint a picture of what life can be like after you solve the pains and problems that you specialize in.

Do it right, and it becomes a no-brainer for them to engage your company.

The Right Audience

Win the crowd.
- Proximo (Gladiator)

You might have your message perfectly honed, where it clearly illustrates the distance between where your customer is now and where they want to be. BUT if you put it in front of the wrong audience—it's going to fall flat.

For example:

  • People who live in an apartment aren't interested in lawn care.
  • People over 60 (probably) don't need day care for their kids.
  • People making minimum wage aren't looking to invest in real estate.

You need to know who your customer is: what age? What gender? What do they read? Where do they hang out? Where do they get information? And a whole wealth of other data.

Doing this properly takes research—lots and lots of research. In the end you want to know your target audience better than they know themselves.

The Right Time

You couldn't have come at a better time, not if you tried.
- Luka Bloom

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OK, so you've got the perfect message and it's in front of the perfect audience.

But is it the right time?

You need to synchronize the message you're presenting to your audience with their location in the buying process.

If you approach your audience when they're not receptive to your message, you run the risk of losing their attention and blowing the deal.

  • Someone in the awareness phase is not ready to buy yet. Don't pummel them with hard-sell messages.
  • Someone who's ready to buy does not need to be made aware that they need a solution—they already know that!

It All Adds Up to Strategy

It's like you read my mind!
- Your customers

When you combine the three elements of the formula, something magical happens...

Your customers feel like you get it. You get them. You understand their pains and their problems.

That makes your company the go-to resource for solving their pains and problems.

If they don't have those pains and problems, they're not your target market. Your message attracts your ideal customers and repels all others.

You want qualified leads, not a bunch of random traffic.

That's marketing. And that's strategy.

Ready to boost your revenue? Let's start the conversation!

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