As a small business owner, or the head of marketing, you've got a lot on your plate. Deadlines to meet, clients to serve, projects to complete... the demands on your attention go on and on. Throw into the mix a company website that doesn't do much to bring in new business, and...
...It all adds up to stress.
Not to mention wasted time and money!
The big box web shops will tell you that all you need to do is put up a website, and all your troubles will be over. They bring on celebrities, or a so-called "real" business owner whose company has just taken off since they hung out their online shingle. "Just like that, I had a website!"
But it doesn't quite work that way, does it? Instead, when you add your noise to the market that's already saturated with other noise—nothing happens. Nobody notices you, because you sound exactly like everybody else.
You probably have a couple things going right online right now:
- The website looks good. (All right, if we're being honest: the website at least doesn't completely suck. But it's not going to win any beauty contests or anything)
- It usually loads OK, except for when it doesn't...
What you're missing, and what the big box web shops don't tell you about, is a solid understanding of precisely who your customer is and what pains and problems they have that you solve. And a compelling, easy-to-understand story that shows them how you solve those pains and problems.
It's not your fault; you've just been told the wrong things for years!
Meanwhile, there are plenty of agencies out there who are more than happy to take your money (perhaps a lot of it) and then say something like "OK, great, now: give us copy for all the pages."
WHAT?! How in the hell are you supposed to do that? You're no marketing expert. Isn't that what you hired them to do? What are you paying them for, anyway?
At MWD Web, we work with professional service-oriented SMBs who are in the business of making the world a better place. In our 11+ years in business, we've worked with a bunch of companies.
As we've grown from design into coding and then all-out marketing, we've found that there are a few key steps that will give you a much better chance of success with your online efforts:
- Discover exactly who you are and who your customer is, and what exactly they want
- Diagram how you're going to communicate with them, and entice them to stay in touch with you whether they become customers right away (which they probably won't) or not
- Do the things you've so carefully mapped out, to bring it all to life
We work through this process with you when you become a client of ours.
Click any of the "Work With Us" buttons on this page to schedule a conversation about where you are right now in your business, where you want to be, and what's holding you back; and to get some insights on how you can use your website to easily add more prospects to your pipeline and grow your sales.
Enough of the stress and worry about trying to figure out how to make your website really work for you. Or the frustration of having a useless website sitting out there and not doing a damn thing because you don't know how to fix it. It's time to stop guessing, and stop wasting time and money on ads that never turn into customers.
By following our process to build that truly effective online marketing machine...
You'll know with greater certainty how you're going to fill your pipeline.
You'll know that for every dollar you invest on advertising, you're going to get more than a dollar back.
And you'll know that your business will keep growing and thriving, so that you can live well and help more people.
And that's a win-win for everyone.
