Frequently Asked Questions
We've been in business since 2008, and in that time we've seen it all!
Here are some of the questions we've been asked the most.
...OK, and answers too. No extra charge, this time.
Aha, the #1 question everyone wants answered! And the answer is the famous (infamous?) marketing response: it depends.
What do you need the website to do?
The two big criteria are:
- number of pages
- complexity of pages
Number of pages is a smaller concern. A website with lots of simple pages, for example, might be done relatively inexpensively.
A website with only a few pages, but complex pages, might be much more of an investment.
The best way to get a sense of what you might be looking at is to fill out our project application, to kick off our conversation.
Short answer: $150/hour. However...
Hourly rates are very misleading. What matters is the value you get out of the work done.
As a rule, we never engage in hourly, open-ended work. This stems from two of our core principles:
- We compete on value, not on price (we don't trade hours for dollars).
- We're up front with the investment every project will require. No surprises.
What fun is it for our clients if they never know what they're getting into when they sign on the dotted line? And what fun is it for either of us if we're micro-managing billable time? "Well, we spent a total of 47.3285 minutes on this job, so your total is..."
Instead we always provide estimates on a project basis, calculated according to your specific needs. The only exception is our Website Care Plans, which are billed a monthly flat fee.
Exactly how long it will take depends on the size and complexity of what you need.
That said, in general it takes 4-6 weeks to go through our entire process.
A Content Management System (CMS) is a platform that enables mere mortals like yourself to edit their own website, without knowing any web code. If you can use Word, you can manage your own website!
Short answer: Yes.
Long answer: We provide a video tutorial with your completed website so that you can easily find your way around your new dashboard, and make the changes you need to make.
We also optionally provide on-page contextual videos for many areas of your dashboard, so that you can see exactly what you can do on the page you're currently on.
This service is offered as part of our Website Care Plans.
Yes indeed. See this portfolio piece.
Yes it will. Every website we build uses what's called "responsive design," meaning it adapts to the size of the screen that it's on. Whether that's a desktop computer, laptop, tablet, or phone - we've got you covered.
We always get involved with your copy to some degree. Even if you have some text you wrote yourself already, we'll go through and finesse it so that it really speaks to your audience and persuades them to take action.
Our copy writers are skilled at eliciting a desired response from the reader, and they'll even make regular posts to your blog if you'd like.
Once your website is built, we offer ongoing Search Engine Optimization (SEO) services.
We can also help you formulate a tactical digital marketing plan, where you actively control the flow of leads to your website - rather than relying on the good graces of the search engines.
Usually not. We'll refer you instead to a reputable hosting company.
In rare instances we do offer the option of hosting your website with us. If we do make that offer, there are two requirements for us to host your site:
- You must be a client, whether we built your site, or worked on it in some form, or if you're enrolled in one of our Website Care Plans.
- You must also sign up for at least our minimum Website Care Plan.
You may be wondering about #2. Why do we require you to sign up for a care plan as well?
When we host your website, we are essentially leasing you the space on our web server. There are other clients hosted on the same web server that you're on. If something goes wrong on your website, it can affect everyone else's sites as well.
Think of it like renting an apartment. If the unit next to yours catches fire, is that going to have an impact on your apartment, or not?
You bet it will!
Our Website Care Plans, among other things, protect our clients' sites from getting hacked and other similar problems. By applying our stringent standards of security, we make sure that everyone hosted on our server is clean and safe—both for their own sake, and for everyone else on the server.
All it takes is one chink in the armor to bring down the entire server, and we will not let that happen.
That is why we require all hosting clients to also sign up for at least the minimum Website Care Plan we offer.
There are two major components to building an audience:
- Creating engaging content that will encourage people to come back for more
- Getting people to see that content in the first place
For both of these, we can provide service ranging from consulting (telling you what to do) to implementing a complete marketing plan.
If you don't have clear goals for your new website, we can help you define those with a discovery session. We'll take you through a whole litany of questions to figure out your big reasons for needing a website.
We can also help you define your ideal customer, and figure out exactly what that person looks like. Here we'll take you through our rigorous process of defining your customer, so at the end we'll know exactly who we're talking to with the new website.
We've worked on a subcontracting basis with many agencies throughout the life of our business.
Visit our partners/agencies page for more details.