Blog
A Solid Year of Blogging
As of this week, MWD Web has published a new blog post every single week, consistently, for the past year. 52 shiny, lovely posts. Hooray for us. But, more importantly, hooray for our site performance. We’ve gone from zero to hero with search engines, and seen our traffic steadily increase as we’ve gained traction and… Read more
You’re Not Too Small to Fight Back
Last week we noted that small business Web sites are more and more often coming under attack. This week, a look at the objectives these hackers have, and ways to fight back. There are three main strategies the hackers are pursuing: going after customer data, credit card details, and bank account information (especially on e-commerce… Read more
You’re Not Too Small to Be Targeted
Hello, small business owners! Do you think that, because you’re small, no one’s ever going to hack your site? Think again. The reality is that your small size makes you even more likely to be attacked. According to a recent report by Symantec (the company behind Norton Anti-Virus and other security products), targeted attacks rose… Read more
Take 2… Action!
Last week we looked at how it’s very very important to have a clear call to action (CTA) on your site. To recap, you need to have a way to encourage your visitors to take action while on your site: buying your product, filling out your contact form, or whatever the first domino is to… Read more
Action!
Imagine going in to give a sales pitch to a big prospect. You march in, talk about your company for ten minutes, favor them with your most winning smile, and then immediately leave the building. You don’t allow them to ask questions, and you don’t ask them if they’d like to do business with you.… Read more
How Scheduling Blog Posts in Advance Can Save Your Butt
Last week we mentioned that writing up several blog posts in advance and scheduling them to publish later can make things much easier on you. We also suggested the tack of writing posts that explore lessons you’ve learned that can benefit your readers. This week, we take both of those ideas, and relate an example… Read more
I Don’t Have Anything to Write About!
Several MWD Web clients are apprehensive about this whole blogging thing. They worry that they don’t really have anything useful to contribute, that there’s nothing interesting to talk about in their industry, or whatever. You, reading this post, might also feel like you don’t have anything to say. Of course you do! You’d be amazed… Read more
Calling for Backup
Last week we looked at the benefits, indeed the necessity, of making regular backups of your site. This week we cover some more detailed advice on the whens and hows involved. Where Should I Keep My Backups? There are three basic choices for where you might store your backed-up site; some are better than others:… Read more
Beep… Beep… Beep… Look Out, He’s Backing Up!
It’s Sunday night. All is quiet on the Web front. Your site is humming along, bringing you business and making you money. But then suddenly, your business partner calls in a panic. The site is down, and no one can place any orders. Your customers are going elsewhere, and your business is losing thousands of… Read more
WIIFM?
When customers visit your site for the first time, they have just one question in mind about your product or service. It may be a selfish question, but nonetheless it is the question that needs to be answered: What’s in it for me? That’s it. In other words, how can what your business is selling… Read more