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Posts Tagged ‘content’
How to Recognize a Spam Comment From Quite a Long Way Away
Last week we took a look at the logic behind why people (and robots) leave spam comments on blog posts. This week we take a look at some common red flags that will tip you off to a spam comment, even if it looks legitimate on the surface. Why take the time to do this?… Read more
Spam on Your Blog!
By now you’re blogging regularly on your business site. Right? Of course right! Now that you are, you’ll be getting comments on your blog. Hopefully those comments form a useful discussion, coming from people who are genuinely interested in what you’re saying. Alas, not all comments are from legitimate readers of your wonderful content. Especially… Read more
A Blog Post is Not a Novel
Last week we covered the immense benefits of building traction with your blog posts. However, one concern we hear frequently from clients is the amount of time and effort it takes to run a blog. This can be especially trying for small companies with minimal staff. In most every instance, these companies are approaching their… Read more
Instant Google Love
If you aren’t yet convinced of the power of blogging, have a look at the following screenshot: Google loves blogs, and WordPress blogs in particular are set up to ping the major search engines once you’ve published new content. Check out the time stamp on this recent blog post. Google picked it up within a… Read more
Save It!
We hope everyone had a happy Thanksgiving. As a little holiday treat, here’s a quick WordPress tip that may be new to you. Did you know that it’s possible to save your edits to a page or post with a keyboard shortcut? Rather than moving your mouse all the way over to the Update button… Read more
As You SEO, So Shall You Reap
The topic of SEO is flying around everywhere these days, it seems. Everyone wants to be #1 on Google. Everyone wants to be there as soon as possible. There are two things, though, to keep in mind. 1. SEO, done correctly, takes time. Thanks to recent updates to the algorithm, Google is now on the… Read more
My, What a Big Footprint You Have!
Last week we mentioned that creating a nice, big digital footprint can help you get found more easily online. This week, we follow up with an in-depth look at what that means. The art of SEO has shifted from identifying keywords and stuffing your site with them, to being the most relevant in your world.… Read more
Tip of the Week: Don’t Cheat on Facebook
For those of you who were thinking about defrauding Facebook with fake accounts, fake fans on your page, etc., here’s a word of advice: don’t bother. Facebook that they are taking measures to cut down on junk accounts and invalid ‘likes’ on fan pages. This is just the latest in a series of recent moves… Read more
Google’s Copyright Smackdown
The almighty Google announced recently that they’re tweaking their algorithm yet again. This time, they are cracking down on copyright violators. In practice, this relates mostly to things like movies, music, games, and related entertainment industry concerns. But, it also emphasizes the need for quality, original content on your site in order to be appealing… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more