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Posts Tagged ‘marketing’
Are you talking WITH your customers, or talking AT them?
Social media is a wonderful tool that you can use to really engage with your audience. It can also be a colossal mess, if you don’t handle it correctly. Think about it: what makes the social scene so enormously popular with the general population? It is the fact that now everyone has a voice, and… Read more
Content is King, Emperor, President…
We’ve all heard the mantra, ‘content is king.’ These days, that’s more true than ever. Why? 1. Search Engines Do the words “Panda” or “Penguin” mean anything to you? These are two of the latest tweaks to Google’s algorithm, which are in part aimed at cutting down on the amount of SEO spammers who make it… Read more
Grab Your Visitors in 10 Seconds – Or Else
If you don’t grab your visitors’ attention in 10 seconds, you’re toast. Plain and simple. Research recently released by Microsoft Research indicates that 10 seconds is the magic number during which visitors form an opinion about your site, and decide whether it’s worth staying to read more or not. (visit Jakob Nielsen’s blog for more… Read more
Internet Traffic to Increase 4x by 2016
According to a recent report by Cisco, the internet is poised to quadruple in size within the next four years. http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=888280 Considering how large the internet is already, that’s a staggering figure. What does it mean to SMBs? With four times the amount of content out there, it will be more important than ever to stand… Read more
Grab Your Piece of the Social Media Pie
According to a recent study by BIA/Kelsey and vSplash, less than 20 percent of small business websites use Facebook or other social media. (http://streetfightmag.com/2012/04/17/study-less-than-20-of-smb-web-sites-link-to-social-media/) Less than 20%. Let that sink in for a moment. Now consider that by engaging in the social media world, you’re putting your business out there ahead of 80% of your… Read more
Invite, Don't Invade
Do you prefer to buy something? Or do you prefer to BE SOLD something? We’ve all experienced the high-pressure sales guy, who wants to sell you his product no matter what. He invades your space and makes you feel uncomfortable. While this tactic may work sometimes, the customer leaves with a bad taste in their… Read more