Category
Building a Website
We’re A Go For Launch
Well it’s been eight long weeks in the making, but now finally here we are at the end of our series on building your site. Last week we took a quick glance at the process of taking the finished design and writing the code to make it a real live Web site. This week, we… Read more
Building the Dream (or, Send in the Coders)
Here we are at part 7 of our series on our methodology of building your site. Now we finally have the design in hand, and we’re ready to turn it into a money-making Web site. Back in the planning stages, you and your Web shop should have been deciding on what the best platform is… Read more
Ready Set Design!
For five weeks now, we’ve been leading up to the part about designing your site where we get to actually design your site. The wait is over! Previously, we addressed these questions: Do I need a website? What are my goals? What sort of content will my site have? What exact content will my site… Read more
NOW Is It Time for Design?
Continuing our series on Web strategy, let’s go back to our pyramid metaphor. We’ve established that we need a site; set some overarching goals for what we want the site to achieve for us; and come up with some brilliant verbiage that will turn visitors into customers. Surely, now is the time to dive into… Read more
A Tale of Two Business Owners (a Fable)
As part of our ongoing series on the process of creating your Web site, today we present a story of two business owners and their respective quests to create compelling content for their sites. It was the best of times, it was the worst of times. Charles and Sydney had each launched a new business:… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
OK, So I Need a Web Site
Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more
Do I Even Need a Web Site?
Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more
Pay Up!
Once you’ve decided on which platform to build your e-commerce venture on, you’ll also need to decide how you’ll accept payments for your stuff. The obvious answer is by credit card, but there are a few other possibilities to be aware of as well. Check/Money Order Some customers don’t like using their credit cards for… Read more
How to Sell My Stuff?
Last week we looked at the pros and cons of selling products online. In this and the rest of the posts in this series, we’ll assume you’ve made the decision to tackle e-commerce, and that you’re going to be selling through your own Web site as opposed to renting space on someone else’s site. Our… Read more