Ready Set Design!
For five weeks now, we’ve been leading up to the part about designing your site where we get to actually design your site. The wait is over! Previously, we addressed these questions: Do I need a website? What are my goals? What sort of content will my site have? What exact content will my site… Read more
NOW Is It Time for Design?
Continuing our series on Web strategy, let’s go back to our pyramid metaphor. We’ve established that we need a site; set some overarching goals for what we want the site to achieve for us; and come up with some brilliant verbiage that will turn visitors into customers. Surely, now is the time to dive into… Read more
A Tale of Two Business Owners (a Fable)
As part of our ongoing series on the process of creating your Web site, today we present a story of two business owners and their respective quests to create compelling content for their sites. It was the best of times, it was the worst of times. Charles and Sydney had each launched a new business:… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
OK, So I Need a Web Site
Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more
Do I Even Need a Web Site?
Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more
Pick the Right Pics
Your blog is unique, and it has a personality all its own. Right? We also know from last week that blogs with pictures are more engaging, and tend to have higher readership than those that are just flat text. Those things being true, it follows that you’ll want to have pictures on your blog. So… Read more
As you’re creating your blog, we know that having good quality content is the most important thing to consider. Google recently for webmasters to this effect. One thing to keep in mind, though, is that text isn’t everything when it comes to the actual reading experience of your blog. Pictures are essential to creating visual… Read more
Mobilize Your Site, or Suffer the Consequences
Last week Google made a big announcement that might affect you. What it boils down to is this: if your site is not mobile-friendly, your rankings on Google’s mobile search will suffer. We’ve been harping on the need to give your mobile visitors a good experience, and this announcement only solidifies our position. What does… Read more
Misconceptions About WordPress
On Monday this week, the WordPress platform hit a milestone: it’s now been around for ten years! More impressive than that is the number of sites that are powered by the WordPress platform. Since its inception, it’s grown to a full-fledged content management system, capable of running your entire site. By some estimates, no less than… Read more