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Building a Website, Internet Marketing

OK, So I Need a Web Site

Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more

Building a Website, Internet Marketing

Do I Even Need a Web Site?

Imagine that you’re a new business owner looking at the prospect of building a Web site for your company. If you already are a new business owner, well, imagine you’ve also got a Tweety Bird Pez dispenser on your lap. Your first impulse might be, “I have to get a Web site built.” After all,… Read more

Internet Marketing, Web Design

Pick the Right Pics

Your blog is unique, and it has a personality all its own. Right? We also know from last week that blogs with pictures are more engaging, and tend to have higher readership than those that are just flat text. Those things being true, it follows that you’ll want to have pictures on your blog. So… Read more

Internet Marketing, Web Design

Picture This

As you’re creating your blog, we know that having good quality content is the most important thing to consider. Google recently for webmasters to this effect. One thing to keep in mind, though, is that text isn’t everything when it comes to the actual reading experience of your blog. Pictures are essential to creating visual… Read more

Internet Marketing, Technology

Misconceptions About WordPress

On Monday this week, the WordPress platform hit a milestone: it’s now been around for ten years! More impressive than that is the number of sites that are powered by the WordPress platform. Since its inception, it’s grown to a full-fledged content management system, capable of running your entire site. By some estimates, no less than… Read more