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Internet Marketing, Web Design

No One Cares What Color You Like

Research. Strategy. Metrics. Conversion. These things are all important elements of building a successful Web site that will turn your visitors into paying customers. What’s dramatically less important is the business owner’s personal preferences. This is an actual (albeit paraphrased) conversation that took place recently between a client and one of MWD Web’s partner companies:… Read more

Internet Marketing

What Is It That You Do, Exactly?

A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more

Web Design

Is Flat the New 3-D?

Web design, like fashion, tends to follow trends and repeat itself over intervals of several years. In the beginning, when the internet was just computers sending text to each other, the design aesthetic was very flat. Text on a page, perhaps an image or two drawn in MacPaint. As computers’ graphics capabilities improved, we got… Read more

Internet Marketing

My, What a Big Footprint You Have!

Last week we mentioned that creating a nice, big digital footprint can help you get found more easily online. This week, we follow up with an in-depth look at what that means. The art of SEO has shifted from identifying keywords and stuffing your site with them, to being the most relevant in your world.… Read more

Internet Marketing, Web Design

Snazzify Your Twitter Profile – Or Not

Have you seen the new Twitter profile header image option? Much like Facebook’s Timeline cover image, this new feature allows you to add some snazz to your profile. The background image, of course, has been around for years. This is best used to brand your profile with your company colors. You also have roughly 200… Read more