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Posts Tagged ‘inbound’
Instant Google Love
If you aren’t yet convinced of the power of blogging, have a look at the following screenshot: Google loves blogs, and WordPress blogs in particular are set up to ping the major search engines once you’ve published new content. Check out the time stamp on this recent blog post. Google picked it up within a… Read more
As You SEO, So Shall You Reap
The topic of SEO is flying around everywhere these days, it seems. Everyone wants to be #1 on Google. Everyone wants to be there as soon as possible. There are two things, though, to keep in mind. 1. SEO, done correctly, takes time. Thanks to recent updates to the algorithm, Google is now on the… Read more
LinkedIn’s 175 Million Members
According to a recent Mashable report, the business networking site LinkedIn now stands at more than 175 million members. () In numbers, that’s 175,000,000. Not as impressive as the national debt, but it’s still a pretty big number. So, what does this mean for businesses? Read more
Google’s Copyright Smackdown
The almighty Google announced recently that they’re tweaking their algorithm yet again. This time, they are cracking down on copyright violators. In practice, this relates mostly to things like movies, music, games, and related entertainment industry concerns. But, it also emphasizes the need for quality, original content on your site in order to be appealing… Read more
Don’t Waste Your Web Traffic!
Now that you’ve got traffic coming to your site, it is essential to capitalize on that traffic. Part one of this equation is presenting an attractive, professional design; part two is tailoring your message to compel your audience to take action. According to a recent MarketingSherpa report, however, a staggering number of businesses fail to… Read more
4 Ways to Get More Traffic to Your Site
By now, most marketing professionals are familiar with the concept of inbound marketing vs. outbound. Briefly, outbound marketing sends your message out to prospects who don’t necessarily want to hear it. Think cold calling, trade shows, billboards, etc. Inbound marketing, conversely, involves drawing visitors in. This automatically results in prospects who are pre-qualified: they choose… Read more
Are you talking WITH your customers, or talking AT them?
Social media is a wonderful tool that you can use to really engage with your audience. It can also be a colossal mess, if you don’t handle it correctly. Think about it: what makes the social scene so enormously popular with the general population? It is the fact that now everyone has a voice, and… Read more
Content is King, Emperor, President…
We’ve all heard the mantra, ‘content is king.’ These days, that’s more true than ever. Why? 1. Search Engines Do the words “Panda” or “Penguin” mean anything to you? These are two of the latest tweaks to Google’s algorithm, which are in part aimed at cutting down on the amount of SEO spammers who make it… Read more
Invite, Don't Invade
Do you prefer to buy something? Or do you prefer to BE SOLD something? We’ve all experienced the high-pressure sales guy, who wants to sell you his product no matter what. He invades your space and makes you feel uncomfortable. While this tactic may work sometimes, the customer leaves with a bad taste in their… Read more