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Internet Marketing

This Is What We Do, Exactly

Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more

Internet Marketing

What Is It That You Do, Exactly?

A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more

Internet Marketing

I Don’t Have Anything to Write About!

Several MWD Web clients are apprehensive about this whole blogging thing. They worry that they don’t really have anything useful to contribute, that there’s nothing interesting to talk about in their industry, or whatever. You, reading this post, might also feel like you don’t have anything to say. Of course you do! You’d be amazed… Read more

Internet Marketing

Content that Writes Itself?

J. Michael Straczynski is one of the most prolific writers today, writing 10 hours a day, six days a week (according to his promotional material). With that kind of dedication, surely writing always comes easily and naturally to him, right? Well, no. Like the rest of us, he has his days where things just don’t… Read more

Internet Security

Spam Hunting

The last two weeks we’ve dealt with the whys and wherefores of blog comment spam, and some common tactics those sneaky little devils use to try and get themselves published on your blog. For a refresher, visit the Spam Post Part 1 and Spam Post Part 2. This week, we have a continued look at… Read more

Internet Security

Spam on Your Blog!

By now you’re blogging regularly on your business site. Right? Of course right! Now that you are, you’ll be getting comments on your blog. Hopefully those comments form a useful discussion, coming from people who are genuinely interested in what you’re saying. Alas, not all comments are from legitimate readers of your wonderful content. Especially… Read more

Internet Marketing

A Blog Post is Not a Novel

Last week we covered the immense benefits of building traction with your blog posts. However, one concern we hear frequently from clients is the amount of time and effort it takes to run a blog. This can be especially trying for small companies with minimal staff. In most every instance, these companies are approaching their… Read more

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