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Posts Tagged ‘inbound’
New Year’s Resolutions for Your Web Site
Happy new year! It’s the 3rd of January, so: how many of you out there still haven’t broken your new year’s resolutions yet? With the new beginnings and fresh starts that a new year brings, consider making some resolutions for your Web site. Things like making your site lose weight, eat better, work out every… Read more
This Is What We Do, Exactly
Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
How Scheduling Blog Posts in Advance Can Save Your Butt
Last week we mentioned that writing up several blog posts in advance and scheduling them to publish later can make things much easier on you. We also suggested the tack of writing posts that explore lessons you’ve learned that can benefit your readers. This week, we take both of those ideas, and relate an example… Read more
I Don’t Have Anything to Write About!
Several MWD Web clients are apprehensive about this whole blogging thing. They worry that they don’t really have anything useful to contribute, that there’s nothing interesting to talk about in their industry, or whatever. You, reading this post, might also feel like you don’t have anything to say. Of course you do! You’d be amazed… Read more
Content that Writes Itself?
J. Michael Straczynski is one of the most prolific writers today, writing 10 hours a day, six days a week (according to his promotional material). With that kind of dedication, surely writing always comes easily and naturally to him, right? Well, no. Like the rest of us, he has his days where things just don’t… Read more
Spam Hunting
The last two weeks we’ve dealt with the whys and wherefores of blog comment spam, and some common tactics those sneaky little devils use to try and get themselves published on your blog. For a refresher, visit the Spam Post Part 1 and Spam Post Part 2. This week, we have a continued look at… Read more
How to Recognize a Spam Comment From Quite a Long Way Away
Last week we took a look at the logic behind why people (and robots) leave spam comments on blog posts. This week we take a look at some common red flags that will tip you off to a spam comment, even if it looks legitimate on the surface. Why take the time to do this?… Read more
Spam on Your Blog!
By now you’re blogging regularly on your business site. Right? Of course right! Now that you are, you’ll be getting comments on your blog. Hopefully those comments form a useful discussion, coming from people who are genuinely interested in what you’re saying. Alas, not all comments are from legitimate readers of your wonderful content. Especially… Read more
A Blog Post is Not a Novel
Last week we covered the immense benefits of building traction with your blog posts. However, one concern we hear frequently from clients is the amount of time and effort it takes to run a blog. This can be especially trying for small companies with minimal staff. In most every instance, these companies are approaching their… Read more