This Is What We Do, Exactly
Last week we saw how confusing, vague and conflicting messaging can sink your online marketing pitch. What’s the answer? Straightforward, clear, to-the-point messaging! Compare this week’s photo with last week’s. Here’s a reminder of last week’s: This week’s photo is the same shot on a clear day. NOW it’s recognizable! Our goal is to do… Read more
What Is It That You Do, Exactly?
A while back we talked about the importance of having a clear call to action on the home page of your Web site. This is often a big button or a short form, encouraging users to sign up or contact you or whatnot. What’s also very important is to be very clear about what your… Read more
If you’ve been reading the last eight weeks, you know we’ve just wrapped up a long, involved process on designing a site from the very start all the way to launch. Today, the day after Thanksgiving, it’s time to celebrate! Take the day off. Eat some leftover turkey. Do something FUN, for crying out loud!… Read more
We’re A Go For Launch
Well it’s been eight long weeks in the making, but now finally here we are at the end of our series on building your site. Last week we took a quick glance at the process of taking the finished design and writing the code to make it a real live Web site. This week, we… Read more
Building the Dream (or, Send in the Coders)
Here we are at part 7 of our series on our methodology of building your site. Now we finally have the design in hand, and we’re ready to turn it into a money-making Web site. Back in the planning stages, you and your Web shop should have been deciding on what the best platform is… Read more
Ready Set Design!
For five weeks now, we’ve been leading up to the part about designing your site where we get to actually design your site. The wait is over! Previously, we addressed these questions: Do I need a website? What are my goals? What sort of content will my site have? What exact content will my site… Read more
NOW Is It Time for Design?
Continuing our series on Web strategy, let’s go back to our pyramid metaphor. We’ve established that we need a site; set some overarching goals for what we want the site to achieve for us; and come up with some brilliant verbiage that will turn visitors into customers. Surely, now is the time to dive into… Read more
A Tale of Two Business Owners (a Fable)
As part of our ongoing series on the process of creating your Web site, today we present a story of two business owners and their respective quests to create compelling content for their sites. It was the best of times, it was the worst of times. Charles and Sydney had each launched a new business:… Read more
What to Put on My Web Site?
In the last two weeks, we’ve looked at the process of determining IF you need a Web site, and of determining what your goals are for the site. Now we jump into design, right? Not so fast there, turbo. It’s important that your site look good, sure – but if you don’t know what content… Read more
OK, So I Need a Web Site
Last week we asked the rather unorthodox question: do you even need a Web site for your business? For the rest of this series, we’ll assume that you’ve decided that your hypothetical business does indeed need an equally hypothetical Web site. After all, if you decided you don’t need a site, there’s very little point… Read more